the only thing that bothers me about this article is that though it argues against marketers viewing black people as a monolith, it lumps anything outside of so-called mainstream black culture under the umbrella of Afropunk (i.e. “if they don’t like top 40 rap & basketball then they’re into Afropunk & what that stands for”). It goes without saying that unraveling the interests and tastes of contemporary Black Americans is more complicated than that. I think this article is important though b/c as businesses become more interested in and adept at advertising to Black millennials, especially black “hipsters,” this will mean more media like magazines and television shows that depict Black twentysomethings.
Also: ”Afropunk is a left-of-center creative community that’s been growing under the radar.”
Under whose radar though? White people’s? Middle-aged black people’s?